For my dissertation I created a drinks brand that was compostable and ethical with innovative packaging designs, also introducing DRS machines. The drinks brand is most an alcoholic drinks brand designed for festivals, events and concerts. Reversed isn’t just a drinks brand, it is a community of creatives coming together. Due to Reversed’s sustainable beliefs, we encourage to consume less and create more. We will do this on platforms such as instagram, podcasts and youtube to get guest speakers to come and talk/influence consumers on ideas of creativity, to help inspire Gen Z and listen to them.