THE POWER OF EXCLUSIVITY IN A BRAND

Since my recent move to Lincoln I was buzzing at the fact our course was going to London (my home town) to do some research for our perfumes. Knowing the ins and out of London we went everywhere but, I had never come across this one shop before. The shop name was called Glassworks, the clothes were high end luxury, they were literally to die for. I am such a sucker when it comes to fur coats at winter, and they had the most beautiful purple fur jacket that I still think of till this day. I’m not even joking.

I was asking the workers what was their instagram or if they had a website that I could buy the jacket from but, they didn’t have any social media or website. As each item of clothing is one off, as they said they wanted to create the feeling of being unique and exclusive. Gutted was an understatement. I literally called up my mum 20 times explaining how much this fur jacket would complete my life. Little does she know, this one jacket I didn’t purchase is going to haunt me for the rest of my life.

As daft as it sounds and even though I am so gutted I didn’t get the jacket, the thought of nobody else having the same clothing item as me wants me to go back there, as it is so exclusive. There are only 3 Glasswork shops in London. None of my friends had shopped there before, so I feel like I have found a hidden gem. No one copying your style as you have the only one.

Well I must say exclusiveness in a brand 100% works for me, it makes me want it more. Least to say on my next trip to London I’m raiding the whole shop.

 

 

 

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