IS IT A FAIL OR HOLY GRAIL?
I love Too Faced as a brand, I love they’re fun twist on products and their ability to give a story to a makeup product. However, I would have to say their festival collection in my opinion is a massive fail. They are known for doing fun products, like they’re chocolate eyeshadow palettes and their peach collection. I just think the whole ideology of throwing unicorns on a packaging and a few random lipstick colours, doesn’t make it appreciate for a festival. It screams tacky and over done. In my opinion it’s pure laziness. Adding a rainbow as well to a packaging or actual makeup product doesn’t really show originality now does it? I think this line is a massive L.
The simplistic campaign is visually pleasing but, not very exciting. It just seems like no really much thought went into the festival idea, when they could have gone down so many different routes. In my eyes it looks like a children’s palette you get when you buy Lelly Kellys, or something you see in the children bit of the Argos catalogue when they want to play with crappy cheap makeup.
The thing is with the actual product, no one is going to wear rainbow coloured highlighter all year round, or in this case ever. It’s already been an Instagram hyped thing that died way back. Too faced need to up their game and their brand story of products because right now they are not killing the game.