BUILDING A MASTERPIECE – THE BEST LEGO CAMPAIGNS

HOW DO YOU SAY ‘IMAGINATION’ WITHOUT SAYING IT – 2006

This is by far one of my favourite campaigns I have seen, obviously lego is used by children and allows them to explore their imagination. With this campaign it demonstrates a child’s point of view by exploring the different ways one can view such a simplistic object. This thoroughly explores the imagination of the child’s mind, using something so simplistic can also be the most powerful. You don’t need a campaign full of none sense, as when it is over done it becomes some what messy. This campaign is proof that sometimes less is actually more.

ALL CHILDREN ARE ARTISTS WITH LEGO – 2013

Now as a child I had an obsession with art, I was always fond of going to museums and seeing the most beautiful paintings in the national art gallery. I was particularly excited when my dad took me to a Rembrandt and Turner exhibition. So the idea that LEGO has used art to explore a child’s imagination, is some what inspiring. The reason why I love this campaign is because it is encouraging children to use their imaginations and giving confidence to children that every artist starts somewhere.

IMAGINE – 2012

I think this LEGO campaign is very clever, although it took me some time to get because I don’t watch cartoons, the different ways LEGO has showed children to be creative is inspiring and extremely clever. As you can use LEGO to create a castle or your favourite cartoon characters. This is another example that less is best, the simplistic nature to this campaign is what makes it so bold.

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