Obviously at this day and age social media is an ever growing concept, there is no end or limitations to what is the next new thing. I mean I use snapchat, twitter and Instagram constantly, which is where I’m updated on new trends, new adverts or new controversial stories. Social media is now part of almost everyone’s daily routine. I check social media even before I reply to my texts to see what is going on.
Taking a step back from it all, you begin to come to the realisation of just how important social media actually is, it’s the majority of brands and company’s vehicles in delivering a message to the public. Which is why whatever media they use to promote or give information to the public, they have to be extremely cautious and aware of each word and every single detail in which they put on social media. As one single word with a bad connation or if it is suggesting an offensive message, can turn a popular campaign to a controversial one with extreme backlash. When you think about it, you yourself has to be careful of the way in which you word things when talking to someone. You have to think about what you say before you say it. It’s no different from what you yourself puts on social media, as you have to be careful what you say on it for multiple different reasons, like jobs etc. So it’s no different for brands, it would essentially affect them even more.
The power of communication has such a great importance on everyone lives. In my opinion, one of the quotes I live by and I one hundred percent agree with is that ‘the quality of your life is directly related to your quality of communication’. So when brands are delivering a particular message to the public, it is essential that they are communicating exactly what they want us to know.
So it often puzzles me, why such big brands make such huge flaws within their advertisements or posts on social media, when anyone with common sense would know there would be backlash? For example, the controversial 30 second advert made by Dove, advertising body wash, showing a black women taking off her top and turning into a white woman.
Surely the huge teams that work on these things would have noticed that the advert could have been considered that the advert could have suggested a racist tone? It baffles me to think that Dove didn’t considered the backlash it could have got before releasing the advert. Dove got an extreme amount of backlash about the advert through social media, and once it’s out, it’s out there forever. I would have never of known about it if it wasn’t for social media as that’s where it essentially all kicked off, and it’s not surprising.
This is why I believe that the power of communication is so essential, as each word has different suggestions behind it, so does each action. So in order to achieve the best reaction from others whether it’s a brand reaching to the public, how you present yourself on social media or how you address others, it’s all dependent of your quality of communication.